Launching Pay by Bank in the UK
In May 2026 Aryze launched Pay by Bank in the UK, so shops could take payments straight from a customer's bank account. I wrote the launch texts and made the material around it, from an essay in March and a savings calculator in April to posts in June on what card fees cost.
- 3launch texts in six days, March 2026
- 1,908LinkedIn impressions on the launch video
- 82,015paid LinkedIn impressions, 11 to 24 June
- My role
- Wrote the launch texts and the posts that followed, and built the calculator and the deck
- When
- March to June 2026
- Made with
- Result
- Pay by Bank went live in the UK on 20 May 2026. The launch video got 1,908 impressions on LinkedIn, and the June campaign got 82,015 paid impressions.
In March 2026 I wrote three texts in six days for the launch: an essay, a plain explainer and a press release.
The essay came first, on 12 March. It opened with Danish longships crossing the North Sea to trade with Britain, and the line "Better infrastructure changes what becomes practical." Then it listed what cards cost a merchant: fees that rise with the size of the payment, chargebacks when a customer disputes a payment and gets the money back, and settlement that lags behind the sale.
An essay for the UK launch of Pay by Bank that used Viking longships as an image for new payment infrastructure.
The explainer followed four days later. It calls Pay by Bank a different way to run payments and gives merchants a simple test. If payment friction already shows up in their margin, reconciliation or workload, Pay by Bank is worth a serious look. If not, it can wait.
An explainer on what Pay by Bank is, why merchants use it and where Aryze fits in, written for the UK launch.
In April I built a small public site with Aryze's one-pagers, and the Pay by Bank page got a savings calculator. You enter your monthly payments, your average payment and your card fee, and it sets the card percentage against a fixed fee per payment. If cards come out cheaper at your payment size, it says so. On 13 May I made Aryze's general Pay by Bank deck, eight slides for UK and European merchants that end on three next steps: the calculator, a sandbox to test in and a call.
Pay by Bank went live in the UK on 20 May. I posted the launch video on Aryze's LinkedIn page with a short text: "Customers approve directly in their bank app. Funds settle in seconds. No card schemes." It got 1,908 impressions.
After the launch I narrowed the message to one question, what cards really cost. In a blog post from 31 May, which I wrote with Claude, I put the crossover at an average payment of about €35. Above that, a fixed fee per payment is cheaper than a card's percentage. Below it, cards win. The post sends readers to the savings calculator.
A blog post on what card fees cost a merchant, and what a fixed fee per payment changes.
In June I tied the message to the football World Cup. Card fees are percentages, so a betting site's best months are also its most expensive. I made a graphic for that, a football with the Aryze mark on an empty stadium seat, under the line "Your biggest deposit month is also your biggest leak." On 16 June I posted a 16-second ad for the calculator on Aryze's LinkedIn page.
A Pay by Bank graphic from June 2026 with a football on a stadium seat. It tied the World Cup to deposits on gaming and betting sites.
From 11 to 24 June Aryze ran a LinkedIn campaign for the launch, and it got 82,015 paid impressions. I wrote its ad copy in British English, for heads of payments and finance in the UK.