Cases
Each case is one piece of work: what it was for, how it was made and what came of it, as far as I know.
Aryze
A payment infrastructure provider in Copenhagen, where I have worked since March 2024.
Launching Pay by Bank in the UK
In May 2026 Aryze launched Pay by Bank in the UK, so shops could take payments straight from a customer's bank account. I wrote the launch texts and made the material around it, from an essay in March and a savings calculator in April to posts in June on what card fees cost.
Brochures for online casinos
The sales material I made in 2026 to sell Pay by Bank to online casinos and betting sites: two brochures you page through on screen, with a calculator inside, and pictures and videos of the payment.
Aryze's stand at Nordic Fintech Week 2026
For Aryze's stand at Nordic Fintech Week, a fintech conference in Copenhagen, I made three product films in ten days and designed the wall, an iPad kiosk and an interactive brochure for banks.
Tech for Fin, Copenhagen Fintech's programme on digital assets
Aryze was in Tech for Fin from May to August 2026. I was responsible for our part, gave a talk at the start and made the deck and the images for the showcase at the end.
Aryze's stand at the Nordic Blockchain Conference in Stockholm
Aryze was a silver sponsor of the Nordic Blockchain Conference in Stockholm in May 2026. I wrote the marketing plan for the event, designed the stand and the roll-ups, and was there with the team.
The six agents I built in Claude
In 2026 I built six agents in Claude for my work in sales and marketing at Aryze, each with one job. Three more check their work, and I decide what goes out.
The brand I built for Aryze
I built Aryze's brand as one written system: what Aryze promises, how it sounds, its colours and type, and the rules every design follows.
An invitation you can play
Aryze's first side event was a dinner in London during iGB Live, a conference for gaming and betting. I built the invitation as a slot machine.
Rune, Aryze's Viking mascot
How I turned the Viking on Aryze's X account into Rune, with a reference image and prompts written to keep his face the same.
The Stablecoin Saga, a comic
A comic I wrote at Aryze in spring 2025 to explain stablecoins, digital money tied to a normal currency such as the dollar. I made the panels in ChatGPT and put the pages together in Figma.
Aryze's picture rules, and the drawings I made to them
In autumn 2025 I wrote the rules for how Aryze's pictures should look, and made the pictures to them in ChatGPT, among them the history of money in ten chalk drawings.
LefalaF
The vegetarian falafel bar I co-founded in Nordvest, Copenhagen, in 2020.
Let's Study
The Facebook homework group I started in 2012, and the online homework help business it became.
From a Facebook group to Let's Study
As a teenager I started a homework group on Facebook, because I saw students who could not get help. With a partner I turned it into Let's Study, an online homework help business we ran until June 2020.
My homework help business in the 2020 lockdown
In March 2020 Denmark closed its schools. At Let's Study, the online homework help business I started with a partner, we answered with an offer written for three audiences, new website banners and two short films.
My LinkedIn
What I post on my own profile.
